2016 was a year of the unexpected. The Brexit and the Trump presidency almost came out of nowhere. There are a lot of things to look forward to this year because there have been significant changes in digital marketing. Businesses of all sizes have been working with digital marketing agencies to create successful online campaigns. Here are some tips to create a successful digital marketing campaign:
- The Digital Marketing Agency will be using Influencer Marketing
Influencer marketing has taken off in the last few years. So, agencies that have been working and investing in influence marketing will have the advantage. We are seeing the power of influencer marketing because more research has shown that over 70 percent of shoppers trust online reviews.
- Authenticity Will Be Questioned
After decades of using celebrity endorsements, brands are starting to stop using this useless marketing. The major difference between fame and influence is growing. Think about it this way, do you care that Kim Kardashian is driving a Buick? Most likely no, so why would you put your brand’s name on someone that you or your target customers do not care about?
- Connecting the Dots Between Online and Offline Marketing
Using influencer marketing can easily bridge the gap between online and offline marketing. This gap has been growing during the last few years because many brands have only been using online marketing. However, influencers can spark offline action for many consumers, so they can be a great point of sales persuasion technique.
- Influencers are Being Pickier about the Brands They Work With
The reality is that most influencers are already working with many companies and are starting to turn down opportunities. This could be due to lack of time or that they want more control over the content that they are releasing. Brands are going to have to give back some creative control if they want to control or start using influencer marketing in the future.
- Marketing Technology is being More Accessible and Will Help Differentiate Brands
There has been a limited amount of resources in the past, which has made it harder for smaller businesses to reach their target customers to help them take a share away from other established competitors. There are many new tools that businesses can use to reduce the strain on their budgets and resources. These tools allow for better marketing without the high prices of the past.
- The Audience is Becoming More Important
Influencer marketing has been targeted at the influencer for the longest time. However, brands are starting to select influencers based on their audience. This is important because the influencer can only help a brand so much if their audience does not care about the type of service or product that is being offered.
With the changes that are happening with online marketing, a digital marketing agency has to stay up-to-date with the latest trends. The trends in digital marketing are ever-changing, which is why it is important to work with the right agency in order to return maximum ROI