The term “electronic commerce” (or e-commerce) refers to the use of an electronic medium for carrying out commercial transactions. Most of the time this is the sale of products through the Internet, but the term E-commerce Portal Development Services also includes the mechanisms of purchase over the internet (for B-To-B marketplace).
The customer making purchases on the internet is called a cyber consumer. The e-commerce is not limited to the only online sales, but also includes:
In some cases, e-commerce allows for a high level of customization of products, especially if the e-commerce site is coupled with the company’s production system (e.g. business cards, custom objects such as t-shirts, cups, etc.).
Finally, for electronic services and products (MP3 files, software, e-books, etc.), electronic commerce makes it possible to have one’s purchase in a very short time or even instantaneous.
Most e-commerce sites are online shops with at least the following elements at the front office:
Open an online store is free from physical boundaries, your customer base becomes international and your store is open 24 hours a day.
With an online store, there is no need to implement a business fund, no need for market research on the location of the site.
You also reduce your information and communication costs, as online advertising is often less expensive.
Constraints of an online store
On the internet, the competition is tough. Buyers have the opportunity to easily compare prices and are obviously moving towards the most interesting offer.
To remain competitive, several solutions:
You will also need to win the trust of customers: