How to Structure an online E-commerce marketplace?

The term “electronic commerce” (or e-commerce) refers to the use of an electronic medium for carrying out commercial transactions. Most of the time this is the sale of products through the Internet, but the term E-commerce Portal Development Services also includes the mechanisms of purchase over the internet (for B-To-B marketplace).

The customer making purchases on the internet is called a cyber consumer. The e-commerce is not limited to the only online sales, but also includes:

  • Making quotes online
  • User advice
  • The provision of an electronic catalog
  • A plan of access to the points of sale
  • Real-time management of product availability (inventory)
  • Online payment
  • Delivery tracking
  • Customer service

In some cases, e-commerce allows for a high level of customization of products, especially if the e-commerce site is coupled with the company’s production system (e.g. business cards, custom objects such as t-shirts, cups, etc.).

Finally, for electronic services and products (MP3 files, software, e-books, etc.), electronic commerce makes it possible to have one’s purchase in a very short time or even instantaneous.

Online shops

Most e-commerce sites are online shops with at least the following elements at the front office:

  • An electronic catalog online, presenting all products available for sale, their price and sometimes their availability (product in stock or number of days before delivery);
  • search engine toeasily find a product using search criteria (brand, price range, keyword, …);
  • virtual shopping cartsystem (sometimes called a virtual shopping cart): this is the heart of the e-commerce system. The virtual shopping cart makes it possible to keep track of the customer’s purchases along the way and to modify the quantities for each reference;
  • The secure online paymentaccounting ) is often provided by a trusted third party (a bank) via a transaction secured ;
  • An order trackingsystem, to follow the process of order processing and sometimes to obtain information on the handling of the package by the carrier.

Benefits of an online store

Open an online store is free from physical boundaries, your customer base becomes international and your store is open 24 hours a day.

With an online store, there is no need to implement a business fund, no need for market research on the location of the site.

You also reduce your information and communication costs, as online advertising is often less expensive.

Constraints of an online store

On the internet, the competition is tough. Buyers have the opportunity to easily compare prices and are obviously moving towards the most interesting offer.

To remain competitive, several solutions:

  • Specialize in a field or propose a new product
  • Display very competitive selling prices by reducing margins or operating costs

You will also need to win the trust of customers:

    • Ensure a seamless logistics in order processing, inventory management, package tracking, after sales service.
    • Engage in terms of guarantee, delivery, delays, reimbursement
  • Guarantee payment security

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