Why mobile SEO
Did you know that search is the number one browser activity on mobile devices? If not, this is what Forrester Research believes, at least in the US. This makes it a perfect time for businesses for making a transition towards mobile. Time has come to take mobile SEO more seriously than ever before in order to gain more opportunities. There are three key aspects of optimizing your business on a mobile device.
A novice will consider mobile and general SEO on a similar prospect regardless of the browsing platform. Only an expert knows that reality is bit harsher, first of all there are many search ranking factor used by search engines when it comes to mobile SEO which are otherwise obsolete for general SEO. For example mobile SEO takes device platform as a factor, making you more likely to get an iPad optimized website in your search results on your iPad then on your PC. Secondly, search engines tends to emphasis more on user experience when it’s come to mobile then on desktop. Moreover technical setup, site speed, content parity etc. are more prevalent in mobile SEO.
So, it’s the time make your next mobile or tablet sites to be particularly optimized for a platform, resolution or device. If you want to drive some business from your mobile site and don’t want it be a mere desktop website redirection.
The customer’s outlook.
There are endless possibilities when it comes to which device a customer uses for a search it can be a desktop, a tablets or a TV. In addition, people are also very likely to switch devices in between a search before making a purchase; one may start with a tablet and end up with desktop in his search journey. Whatever is the case there are three possibilities.
No matter whether a sell is made online or offline, there is more possibility it includes, a search then not.
The Google’s stance
Google contributes to 15% of all global traffic. Google is constantly redefining mobile SEO for delivering mobile SEO best practices to mobile marketers.
Google’s recommends building device optimized sites for creating a richer experience on a mobile device, as well as to improve mobile web development practices. In a prevalence of, mobile SEO best practices Google now ranks websites that follow its recommendations higher than websites that don’t.
There might be hundreds of way for getting along with mobile SEO, though I won’t be getting into technical details, I have listed some fundamentals.
The rest is really up to you. Let’s know in the comment about the practices you use in your mobile websites, what you do for responsiveness, do you use separate mobile sites or the same?
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